Key achievements
LeadershipUX/UI teams and designer mentoring.
Design SystemsEvolution of scalable and consistent systems.
DiscoveryFacilitation of workshops and strategic initiatives.
IntegrationDesign, Product and Engineering working together.
Applied AIResearch, documentation and prototyping accelerated by AI.
Experience
Cast Group
Senior Product Designer
- Responsible for the strategic evolution of the organization's digital product experience.
- Led Product Discovery to identify business opportunities and define hypotheses.
- Participated in roadmap prioritization with Product Managers and technical leadership.
- Created flows, wireframes and high-fidelity prototypes for rapid validation.
- Facilitated ideation, refinement and co-creation workshops.
- Tracked product metrics to guide design decisions.
- Continuous collaboration with Engineering to ensure technical feasibility and implementation quality.
Effecti | Tecnologia para Licitantes
Senior Product Designer
- Led and mentored the UX/UI team, promoting technical growth and standardization.
- Managed and evolved the corporate Design System.
- Planned and conducted qualitative and quantitative research.
- Interviews, usability tests and hypothesis validation.
- Mapped journeys, flows and information architecture.
- Partnership with Product, Engineering and business teams.
- Monitored feedback and indicators for continuous improvement.
Before TI
UX Designer
- Technical leadership of the Design discipline in digital projects.
- Defined UX strategies aligned with business goals.
- Coordinated Discovery, Design Sprints and collaborative workshops.
- Built and evolved Design Systems and component libraries.
- Interactive prototypes and solution validation with users.
- Integration between Design, Product and Development.
Smarkets Inteligência de Negócios
UX Designer
- User research and identification of improvement opportunities.
- Mapped journeys, personas and information architecture.
- Navigation flows and medium- and high-fidelity prototypes.
- Usability testing and feedback analysis.
- Collaboration with business and technology teams.
VitaminaWeb
UI Designer
- Created digital interfaces for web and mobile applications.
- Developed visual components aligned with brand identities.
- Built interactive prototypes.
- Applied accessibility, responsiveness and usability principles.
- Handoff and implementation validation through Design QA.
Education
▰AdvertisingUniversidade São Judas Tadeu
▰Product ExperienceDiscovery, strategy and UX
▰Design LeadershipMentoring, systems and collaboration
Skills
Product Design
UX Strategy
UX Research
Design Systems
Product Discovery
Wireframing
Prototyping
Design Sprint
Workshops
Roadmap
Usability Testing
AI applied to Design
Scrum
Design QA
Information Architecture
Ferramentas
Figma
UI Design & Prototyping
FigJam
Workshops & Discovery
Jira
Product & Agile
Notion
Documentation
ChatGPT
AI for Design
Lovable
AI Prototyping
Photoshop
Image Editing
Illustrator
Vector Design