Operational overview
Quick indicators surface active bookings, confirmations, cargo in transit and today's schedules, while recurring actions remain close at hand.
Case Study · Product Design
Digital Freight Booking — a simpler, connected and more predictable maritime operation
A redesigned maritime booking experience that centralizes the operation in one platform: track requests, check vessel schedules and start a new booking in just a few steps.
The new context
More than requesting a booking: managing the entire operation.
The experience evolves from a one-off request flow into a complete operational environment. The Home brings together active bookings, confirmations, cargo in transit, schedules and shortcuts to key tasks.
Experience architecture
A platform organized around the key moments of the operation.
Dashboard
What needs attention comes first.
Booking request
Complexity distributed across clear steps.
Guided journey and persistent context
The request is organized into six steps — Opening, Container, Services, Vessel, Cargo and Confirmation — keeping users oriented throughout the process.
Schedule
Choose a voyage with enough information to decide.
Direct comparison of options
Origin, destination, ETD, ETA, duration, deadlines and availability are brought together to make comparison and reservation easier.
Outcome
An experience connecting requests, schedules and tracking.
The redesign turns booking into part of a broader operational platform, creating continuity between finding opportunities, requesting transportation and tracking ongoing operations.
